Extell

August 13, 2014

Curb Appeal: The Psychology of Moving Buyers from Cab to Curb to Contract

Great neighborhood? Check. Great apartment? Check. Curb appeal? Killer first impressions can be long lasting — and whether it’s a newly advertised flavor of Ben & Jerry’s, an ad for Tory Burch’s latest shoe collection —or finding new digs, “love at first sight” spot-on marketing moments play a sizeable role in how we make our decisions. Industry experts note that a large percentage of a house hunter's decision to explore a property further than the curb is based the project’s “wow” factor. Truth is, it sets the “perception” stage of what’s to come beyond a grand entrance or swanky lobby that was designed to provide a sense of arrival and belonging. Obviously, at the end of the day, a building’s outside will only persuade potential buyers to see more, and first impressions can vary from one individual to the next, but the “I was meant to live here” moment is fairly universal.
How a building's design tugs at your desire to 'be someone'
August 13, 2014

Real Estate Wire: What Lies Behind the Pepsi Sign; NYC Construction Spending Jumps 50%

Tour the new Long Island City residential building that sits behind the Pepsi sign. [Curbed] Extell is bringing a 52-story, 710,907-square-foot residential building to 41st Street and 5th Avenue. The company spent $16.46M on the development and to acquire the air rights from nearby St. Raphael’s Church. [CO] Spending on NYC residential construction has jumped […]

August 11, 2014

Light at the End of the Tunnel: The Second Avenue Subway Already Sending Real Estate Prices Soaring

Plans for a Second Avenue subway have been on the drawing boards since flapper dresses were all the rage. But not until now has this pipeline dream started to take shape. One of the hottest discussions among the locals is undoubtedly the new line, and according to the MTA, 65 percent of Phase I is now complete. When it debuts in December 2016, it is slated to carry 200,000 straphangers, which in turn will reduce overcrowding on the Lexington Avenue Line by as much as 13 percent (that’s 23,500 fewer passengers on an average weekday). Phase II will extend the line from 96th to 125th Street, and the MTA just announced that $1.5 billion (only a third of the total estimated cost) is now set aside with the hope that the federal government will chip in, too. But those who wonder when the 8.5-mile stretch of tracks (125th Street to Hanover Square), you’d better hold onto your hat—it's 2029! Though this is still 15 years away, that hasn't stopped the prices of properties flanking the SAS from riding high in anticipation.
Why buyers are looking at construction workers starry-eyed
August 5, 2014

Real Estate Wire: Ismael Leyva’s Design for a High Line Condo; Bed-Stuy Real Estate is Red Hot

First look at the Ismael Leyva-designed, Related Companies-developed condominium planned for West 30th Street between Tenth and Eleventh Avenues, a site that overlooks the High Line Park. [Curbed] Jonathan Miller pinpoints two new records for NYC: The average sales price for NYC residential real estate (co-ops, condos and 1-3 family sales) reached a record $975,441 for 2Q 2014; […]

July 17, 2014

Still Portzamparc-ish: New Images of Extell’s Riverside Center Uncovered

On the website of Extell Development's latest residential tower, One Riverside Park, we uncovered some newer, more realistic renderings of their massive Riverside Center project. The 8-acre superblock between West 59th and 61st Streets lies at the southern end of a string of 11 Riverside South buildings that have been underway since the mid-1990s. Developer Donald Trump had struggled since 1974 to redevelop the 77-acre rail yard, and he developed the first eight buildings as Trump Place before selling a substantial portion of the site to Extell Development in 2005.
See more images of this mega-development here
July 10, 2014

Extell’s Nordstrom Tower Will Be Just a Foot Shorter Than One World Trade at 1,775 Feet

The endless race to the top in the NYC skyscraper world continues with Extell's Nordstrom Tower, which will rise 1,479 feet, with a spire that reaches a height of 1,775 feet--just one foot shorter than One World Trade. Assuming it's financed, the sky-high tower at 225 West 57th Street will be the tallest residential building in the world, surpassing Mumbai's World One Tower by 29 feet, and will reclaim the "tallest roof" category for Manhattan from Chicago's Willis Tower, which has a roof height of 1,451 feet.
More on the newest soaring addition to the NYC skyline
April 29, 2014

Park Avenue Historic District Approved with Major Modifications, Extell’s New Tower May Soon Rise as a Result

The New York City Landmarks Preservation Commission has just approved the creation of the Park Avenue Historic District, but with major modifications that could mean big changes for the neighborhood. The boundaries of the district were proposed to run from 79th to 96th Street, but the final version passed today excludes the blocks north of 94th Street, which encompasses the Morris Ketchum Jr.-designed Hunter College School as well as The Loyola Grammar School at 48 East 84th Street. More importantly, today's ruling would appear to give Extell Development the green light to replace a Park Avenue church rectory with a condominium tower.
Park Ave will soon be afoot with change
April 29, 2014

Christian de Portzamparc Unveils New Renderings of Riverside Center

Famed French architect, and Pritzker Prize winner, Christian de Portzamparc is causing quite a stir. Take a glance at his website and you’ll be met with a rendering of the new Riverside Center that would inspire hope in the most pessimistic NIMBY. After a disappointing official rendering of the first building cast some serious doubt on the fate of the much-anticipated development, de Portzamparc has unveiled a new vision, and fingers are crossed that it will be realized.
More on de Portzamparc's design here